In the Media

Our first feature was in the British newspaper, the Sunday Telegraph, in 2013 on the day Andy Murray won Wimbledon. I was new to e-commerce and I remember the day well, as my website crashed, or in tennis terms, smashed!

Andy was the first British player since Viginia Wade won Wimbledon in 1977, so it was a remarkable achievement and great publicity for our fledgling brand. We have since been featured in multiple baby magazines and business press, such as Entrepreneur and Inc!.

We have featured in local and regional press, but our highest press coverage (pun intended) was a feature in British Airways in-flight magazine. I am a guest writer for The Dad Network. However, in 2018, our baby tennis racket was featured in an ad for Chase Manhattan bank, featuring the amazing Serena Williams and her baby, Olympia.

We are a unique baby sports toy brand – looking to work with bloggers, vloggers, joggers and (if you play baseball) sloggers. We want to work with journalists as we always have a story to tell and an opinion, particularly if it is about #genderequality #nurturing #entrepreneurs #parenting.

Our journey has been full of highs and lows, but like a game of sport, we have had to show real grit and persistence to achieve what we have. We hope that it is a story that is worth telling to your children. We’ve had such great media coverage over the last year I would really like to recommend this awesome press release template that we used to get it. We kindly ask you to share our story too!


My best friend had just had a baby. This friend was special and loved sport so I was looking for a sporty gift for a baby. I couldn't find anything so I sketched out a few ideas for some toys, contacted some famous toy designers and together we created Little Sport Star. Since then we have sold our toys around the world, won prestigious awards from the nursery industry but nothing pleases me more than seeing your children enjoying our toys. Each toy comes with 100% happiness guaranteed and the promise of a lifetime of sport ahead.