Our History - US - Little Sport Star

July 2011

Our daughter, Nina, is born


Nina was the inspiration for all our toys. At Nina's baby shower, we had the idea to make a tennis racket for babies.

August 2012

London Olympics


London hosts the London Olympics. The country is inspired by all the amazing athletes that convene in London, but the big question was "what will be the legacy of the 2012 Olympic games be?".

July 2013

Little Sport Star appoint a chief tester of baby toys


My second child, Lucas, was born. He was quickly appointed chief product tester and his favourite toy was our football.

July 2014

Germany win the football world cup


For the US, that's football, as in soccer! I know, it gets confusing. Germany won (again). What is their secret formula? do they start younger - if so, maybe we can show them something new?!

January 2015

Our tennis racket is a hit at the Australian Open


Grand Slam! We launched our baby tennis racket at the Australian Open in Melbourne.

July 2015

SOS


A batch of toys failed quality control. They were safe, they just weren't as good as we expect and Nick refused to sell them.

September 2015

We introduced the US to Little Sport Star


In 2015 we met one of the pioneers in baby toys at a trade show in Las Vegas. We hit it off and agreed to work together.

August 2016

We launch in Toys R US


We thought we had hit a home run but it was short lived. Toys R Us filed for bankruptcy. We were devastated. The retail world was changing, just as we were launching.

2018

An epic year in Sport


England reach the football world cup semi final, the Eagles win the Superbowl whilst football players are accused of disrespecting the national anthem, Serena Williams becomes a mother and reaches a Grand Slam final.

August 2018

Serena Williams contacted us


We were so excited to be asked if Serena Williams could use our baby tennis racket in a TV ad.

November 2018

We launched our e-commerce site


We launched our website in November, just in time for Christmas. We know online will be tough work, but we know it is the future.

WHY WE CREATED LITTLE SPORT STAR

My best friend had just had a baby. This friend was special and loved sport so I was looking for a sporty gift for a baby. I couldn't find anything so I sketched out a few ideas for some toys, contacted some famous toy designers and together we created Little Sport Star. Since then we have sold our toys around the world, won prestigious awards from the nursery industry but nothing pleases me more than seeing your children enjoying our toys. Each toy comes with 100% happiness guaranteed and the promise of a lifetime of sport ahead.