Is the screen your baby’s worst enemy?


10th October 2019 nickfarnsworth


When the World Health Organisation announced that childhood obesity has increased for the fourth year consecutively first time parents chose to either ignore the findings, or decide to take action.

Dietary choice is something that parents can address.  However are they getting enough exercise and wouldn’t they rather be watching their screens?

Many of today’s first time parents grew up playing sport from an early age so they are worried that children now seem happier turning to a screen than running around outdoors.  In addition to poor dietary choices, parents fear that that lack of exercise is one of the major causes of childhood obesity.

Despite the gloom of the World Health Organisation findings, millennial parents are finding new ways of introducing their children to sport from birth so that their children can grow up fit and healthy.

I am the founder of Little Sport Star, Nick Farnsworth, and I feel for the first-time parents as they enter the world of parenting.  My wife and I knew what it is to have enjoyed sport from school into adulthood.  We look forward to playing into our retirement but we are worried that our children won’t see it this way because there are too many distractions, such as screens.  When you have a baby, we know how convenient it is to turn to a screen when you want just a few minutes of peace.  These concerns led me to create a unique brand of sports-inspired toys, Little Sport Star.

I am the father of two young children.  I want to make it really simple for parents to give their baby the best start in life.  Our toys need no explanation after customers buy from the website, they just need to hand the toy to their baby and then watch them play.

We love it when babies start cuddling they toy, and as they grow older they start to hit or kick the ball and you can see their little faces light up with excitement.  We love it because parents are already planting the idea that sport is fun and there is an alternative to the screen.

Since we started the company we have enjoyed watching parents see their recent addition already sharing their love of sport, following in their footsteps.  We love it when parents tell their friends or share photos of their babies hitting their first tennis ball or kicking their first football because it justifies why we started Little Sport Star in the first place.

The fun does not have to stop.  As babies become toddlers, there are now a plethora of toddler clubs and courses that allow children to develop their interest in sport – from weekly sessions of football, rugby, tennis, gymnastics.   Through sport, babies and toddlers, girls and boys, can have fun whilst learning skills such as hand-eye coordination, balance, teamwork which they will need at school.  They also learn vital life skills such as grit and perseverance, which will carry them through life.

We started Little Sport Star started in 2012 from the kitchen table and the business has grown massively.  We now sell across the world, including the USA, Germany, France, Spain, Italy and Australia.  Little Sport Star is an award-winning brand of baby toys, which has won awards with Mummy organisations, such as MUMii, Junior and BANTA, Dad organisations such as The Dads Net and trade bodies, such as the Nursery Industry Product Association and the Baby Products Association.

 

Why we created Little Sport Star

Nick and his wife had an amazing baby shower idea, to start a unique range of sports themed toys. They called the brand Little Sport Star. They wanted other parents to enjoy their favourite sports with their babies. Their baby shower idea caught on. By 2016 Little Sport Star was available in iconic stores such as Toys R Us and in 2018 were delighted when Serena Williams gave the baby tennis racket to her daughter, Olympia.